With no structure or systems, things start fall through the cracks.
Over time, standards drift. And that drift
then becomes glaringly obvious.
A committee of people making simple decisions
Different standards depending on the platform & poster
No clear baseline for what “good” actually looks like
This is how we fix it.
By organizing what’s already there,
then creating and refining what’s missing.
We start by looking at what people see.
Outdated elements get addressed.
We put systems in place so it all holds.
When identity, communication, and
content are aligned:
