The Art of Information 101: Mastering the External PIO’s Responsibilities

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Discover the essential role of an External Public Information Officers (PIO) for your public service organization and how they bridge the gap between organizations and the community. Tasked with crafting clear, accurate, and timely messages and managing media inquiries; learn how your External PIO can safeguard your organization’s hard-earned reputation while maintaining transparency during pivotal […]

Engage, Inform, Amuse: The Secret Sauce for Public Safety Social Media Success

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This post is for takes a deep breath public safety crisis communication specialists that are looking to start or increase their public safety agency’s online social media presence and community outreach efforts. If that’s not you…keep it moving, Jack!     The majority of your community knows your public safety agency only via your social […]

15 Social Media Trends Every Law Enforcement Leader Needs to Know (Before YourNext Post Becomes an Unintended Meme)

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Greetings, Chiefs, Sheriffs, and PIOs! Social media isn’t just for TikTok dances and cat videos—it’s a digital battlefield for positive reputation, community engagement, and especially recruitment. To stay ahead this year, your agency needs to understand these key trends. Buckle up; it’s going to be an informative ride…no meme required. 1. Short-Form Video Continues to […]